Just been fooling around with an online picture editor called picnik and was nicely surprised by the loading graphic. Instead of the usual 74%…75%…yawn… The bar prepares you for a lovely picnic in the sun with birdsong and lashings of ginger beer.
It’s okay, I’ll just wait.
February 5th, 2008 · No Comments · copywriting, sites
Tags:·copy·loading·nice touches·picnik·summer
Ever wondered who writes ‘View Blog’?
November 7th, 2007 · 661 Comments · copywriting, sites
Well, today it’s been me. I’ve been writing the error messages and instructional copy for a large corporate site. I don’t know what I’ve done in a previous life to deserve such a task, but whatever it was it must’ve been bad. I actually found myself trying to re-write ‘send to a friend’. ‘Send to [...]
Tags:·banal·copy·error messages·words·writing





