YOU BUY – One fragrance … WE PLANT – One tree!

The Hugo Boss travelling forest is a collaboration by up and coming artists and the public to help persuade people to do their bit for the environment. Passers-by helped create trees to grow our urban forest and spread the word about sustainability. Old packaging could also be donated to be recycled.

Each special edition pack included a unique “tree code” to allow customers to view the location of the tree their purchase sponsored.

Artist Ben created our centrepiece tree