Before Facebook, MySpace and Bebo were the only places for young women to express themselves online, our idea was to challenge this audience to come up with original looks and become part of the ever changing face of 17. The chosen look won a professional makeover and a 17 product named after them!
The MySpace page has videos giving you expert makeup and fashion advice, interviews, plus buttons, skins, news on all the latest trends and a featured artist of the month.

The competition also ran on Bebo to attract a younger audience