After 859 days, 6000 miles, 50,000 mosquito bites, 100 wasp stings and a false accusation of murder, Ed Stafford has become the first Briton to walk the length of the Amazon River. He was one of the most inspiring characters in the book we created for one of our clients – to prove that behind [...]
Entries Tagged as 'copywriting'
Piranhas, rice and beans in 3D
August 12th, 2010 · No Comments · copywriting, design, handmade, ideas, people, work
Tags:·Amazon·Ed Stafford·maggots·passion·Trek·world record
D&AD Awards Judging – Plenty of video, not much craft
April 30th, 2009 · No Comments · advertising, copywriting, design, ideas, online, work
Last Tuesday morning I went along to Olympia to join my fellow judges in our inflateble igloo. It was predictable, I guess, that so many of the entries relied on rich video and the entries from Tokyo had seriously big budgets. However, it was good to see work where the idea was king. The kind [...]
Tags:·awards·creative·D&AD·igloo·judging
It’s okay, I’ll just wait.
February 5th, 2008 · No Comments · copywriting, sites
Just been fooling around with an online picture editor called picnik and was nicely surprised by the loading graphic. Instead of the usual 74%…75%…yawn… The bar prepares you for a lovely picnic in the sun with birdsong and lashings of ginger beer.
Tags:·copy·loading·nice touches·picnik·summer
Ever wondered who writes ‘View Blog’?
November 7th, 2007 · 661 Comments · copywriting, sites
Well, today it’s been me. I’ve been writing the error messages and instructional copy for a large corporate site. I don’t know what I’ve done in a previous life to deserve such a task, but whatever it was it must’ve been bad. I actually found myself trying to re-write ‘send to a friend’. ‘Send to [...]
Tags:·banal·copy·error messages·words·writing




James
Stu Hallybone

