At the Creative Social last week we were each given a slightly dodgy looking can with some dry soil in the bottom – I did feel a bit of a tramp wandering home through Camden with an old can of cider in my hand, but Bedwood actually looked like one. Next morning I placed it in a sunny spot, watered it and today it sprung to life. It was all related to this month’s subject: Using Creativity to tackle climate change. The speakers were Lord Puttnam and Agency.com’s Andy Hobsbawn. Andy showed this film from Agency.com’s Do The Green Thing project. The film’s aim is to persuade people to buy less by showing you you’re a cock if you always ‘need’ the latest gadget – in this case the Mac Book Air. It raised an intersting debate about our own jobs and the fact that they rely on getting people to buy more. A hard thing to talk to our clients about in the current climate. Unfortunately, these are the only green shoots of hope I’ve seen in the recession-hit advertising industry lately!