This French ad to get kids to drink more milk made me smile. It has a simple idea and a bonkers execution. My favourite combination.
We could do with a little more fun in the UK. We think too much about how straight the clients are, and end up presenting a safe option.

So, next time you think ‘they’ll never buy it!’, take off your kooky media glasses, loosen the creative sphincter and shake your hair about!

(via – Adverblog)